BUILDING EFFECTIVENESS INSTANTLY
Cross industry, cross geography and cross segments view on content consumption in real time
Marketing dollar effectiveness on
online and offline campaigns
Ad inventory management
Scientific data backed inventory positioning from CPM / CPC to fixed cost models in future.
Higher credibility and accountability in
agencies and brands interface
Direct to customer Advertising model
Possibility of building direct to customer ad model kin to popular social media sites
Manage and segregate information based on
short & long terms needs.