The VTION Measurement Trinity Data Acquisition – Assimilation – Analysis

Consumer Side
Resource Light & Frictionless
Server Side
Efficient & Scalable 
Customer  Side
Interactive Analytical

The VTION Measurement Trinity Data Acquisition – Assimilation – Analysis

Consumer Side
Resource Light & Frictionless
Server Side
Efficient & Scalable 
Customer Side
Interactive Analytical
  • Over 30,000 Android smartphone panel built via application placed on Google Playstore
  • Representative of the Top 465 towns of India
  • Covers the Top 8 metros,10 lacs – 40 lacs and 1 lacs to 10 lacs town
  • Break up available by Age buckets 18-24,25-34 & 35+
  •  NCCS based SEC of A,B & C/D/E
  • Fully Opt-in panel
  • Panel and paid token incentive in line with ESOMAR standard recommendation

VTION® Interactive Dashboard

Parameters :
  • Advertising and Programming Impetus
  • Chronology
  • Geography State & Townclass
  • Demographics Age & Gender
  • Network Operator
  • Active User %
  • Relative Usage Duration
Note :
  • VTION Data is provided via an Interactive Dashboard
  • This comes as a part of time based subscription service
Parameter Selection             Data Display

Gather Insights from major
Music Streaming OTTs

  • 30,000 panelist
  • Representative of 465 towns and 15 states in India