Deep Insights on the Digital Behaviour of the Indian Consumer
VTION brings you highly reliable intel on India’s Android smartphone users from across top-16 states with cities above 1L population. Real-time, deterministic data yields real insights across age, gender, NCCS & townclass.
Understand your consumers’ exact app ecosystem.
Understand your consumers’ unique wants and needs. Make informed decisions and drive deep consumer profiling with first-hand knowledge about their exact mobile behavior.
Share of Apps
Find out exactly which apps are installed on your consumers phone. Figure out your true “app market share”
Usage of Apps in Time Series
Discover how often, how long and when your consumers use various apps.
Competitor App Intel
Reveal how often your consumers use your app v/s other competing apps.
App Engagement Index
Crack the code on app engagement by uncovering which apps drive the most user engagement.
Accurate Digital Ads Measurement to Fine Tune Your Campaigns
Optimize your media spends by getting precise answers to questions like – which ads worked, which didn’t and why?
Track ad effectiveness across Social media apps, OTT apps, YouTube and eComm apps.
Discover your share of voice among specific segments of age, gender, NCCS & townclass.
Determine the real impact of your digital ads by accurately measuring view-through and click-through conversions.
Uncover your competitors' audience targeting as well as their best performing ads to gain an unfair advantage.
Your consumers’ content consumption trends, understood and simplified.
Stop the guessing game and discover exactly what your consumers are viewing and listening to, so you can finally engage them in a way that’s relevant and effective.
Get access to detailed content consumption insights across YouTube as well as OTT and podcast apps like Hotstar, Spotify, and many more.
Identify trending content across platforms as well as genres with personalized, real-time media consumption tracking.
Leverage our 100% accurate and up-to-date content intelligence to build Personalisation & Recommendation engines.
Understand your consumers’ digital path to purchase
Finally be able to see unique data about your consumers’ exact eComm journey for both your and competitor brands.
In-depth, visualization-based dashboards show you exactly how your consumers search, interact and buy within major eComm apps.
Share of Voice
Discover how often consumers search for your brand within eComm apps, as compared to your competitors.
Share of Search
Identify how frequently and for which specific keywords does your brand show up within eComm searches.
Share of Cart
Track down your eComm market share by finding out how often your consumers add your brands to cart v/s your competitor brands.
Route to Cart
Boost your eComm conversion and revenue by uncovering the exact path that leads your consumers to buy your products.
No longer be constrained by the limited data eComm platforms provide and get a 360-degree view of your consumers and a competitive edge.
Take actual data-driven decisions on precise improvements that help you sell more; spend ad dollars more precisely.
Fuel Your Digital Campaigns with Intuitive and Intelligent Insights
VTION gives you access to real-time, deterministic and actionable data on your consumers mobile behavior.